Media Coverage | 25-08-2024
The finest minds of advertising converged to celebrate creativity and excellence in the industry during the ninth edition of prestigious IndIAA Awards ceremony presented by India chapter of International Advertising Association (IAA).
Spread across 19 different segments and categories, more than 15 agencies were rewarded for their bold ideas, fresh concepts and gripping content during the event.
Chosen from a select list of more than 300 nominees, the IndIAA Awards saw a tough fight in many categories, with judges declaring joint awards in one special segment. It is an annual endeavour to identify, encourage and honour storytelling at its unique and creative best which sets the benchmark for unearthing stellar campaigns from the advertising industry’s finest.
The winning team from Prime Video, Manja, IPG Mediabrands in ‘Entertainment & Media, Gaming’ category with presenters were Punit Goenka, IAA past president and MD & CEO, Zee Entertainment Enterprises Limited; Dr Vijay Darda, chairman of Lokmat Media Group; Mitrajit Bhattacharya, IAA Mancom member and founder & president, The Horologists & Charulata Ravikumar, managing director, Accenture.
Creative agencies like Ogilvy fetched four trophies, while Moonshot bagged three. Other agencies to be honoured are MullenLowe Lintas, tgthr, Talented, Manja, Enormous Brands, Toaster, BBH India, The Script Room, Havas Media and McCann Worldgroup.
IndIAA Awards in ‘Voice of Change’ category saw two joint winners take home the trophy as Ogilvy and Talented shared the coveted trophy.
The winning team from Colgate-Palmolive (India) Ltd, Ogilvy India & Wavemaker with presenters are Pulkit Trivedi, managing director – India, Snap Inc & Nandini Dias, honorary secretary, IAA India chapter
The winning team from Boltt (Savex Technologies) & Moonshot with presenters are Geetika Mehta, managing director, Nivea India; Neeraj Roy, past president IAA India & Founder & CEO, Hungama Digital Media; Alok Jalan, IAA Mancom member and managing director, Laqshya Media Pvt. Ltd.
On the brand side, Colgate-Palmolive snagged an award in the ‘Personal Care’ category, while Swiggy won in the ‘Online Classifieds, Commerce and Services’ segment.
Winning team from Google, Toaster with presenters are Kobbi Shoshani, Consul General, Israel; Rohit Jawa; Neil George, CEO, Abbott India
Google fetched a trophy for its ‘Dhoondenge Toh Milega’ campaign, while TVS Motor Company won an award for its ‘Protect Little Riders’ campaign.
Winning team from Urban Company & Talented with presenters are Srinivasan K Swamy, chairperson, AFAA and chairperson, R K SWAMY Limited; Nina Jaipuria, chairperson, IAA Women Empowerment Committee & Megha Tata, Immediate past president, IAA India Chapter.
Marketing landscape brimming with
dynamic & fresh creative thinking
As we celebrate the ninth year of this remarkable event, I am truly honoured to have served on the jury. The IndIAA Awards continue to stand out for their commitment to recognising campaigns that genuinely impact consumers. Today’s marketing landscape is brimming with dynamic and fresh creative thinking, and it’s inspiring to see how big ideas and storytelling drive not only commercial success but also cultural influence.”
— Rohit Jawa, jury chairman, and
CEO & managing director, Hindustan Unilever Limited
The work has to speak for itself
Unlike traditional award shows, the IndIAA Awards do not rely on entries. Instead, the work has to speak for itself, just as it speaks to the consumers it aims to persuade. Another distinguishing feature of the IndIAA Awards is that the judging is carried out by senior marketers who own and invest in the brands. This brings a valuable perspective from those who truly understand the challenges and objectives of effective advertising. As we gather to recognise the best from July 2023 to June 2024, let’s also celebrate IAA’s unwavering commitment to demonstrating how creativity can be a force for good.”
—Abhishek Karnani,
IndIAA Awards chairman
Google wins in ‘telecom, technology & logistics’ and Colgate-Palmolive in ‘Personal Care’ categories
Ogilvy wins four awards, Moonshot fetches three in multiple categories.
RedBus bags award in travel, tourism and hospitality segments. EssenceMediacom & Wavemaker win three trophies each while Havas Media, Madison Media, Mindshare & IPG Mediabrands take home two each.
St. Jude India ChildCare Centres and Urban Company were joint winners in ‘Voice of Change’ category.
Chairman of Lokmat Media Group, Dr Vijay Darda, presenting the IndIAA Award to the winning team in ‘Entertainment & Media, Gaming’ category.
Jury members felicitated at the event (left to right) Chief operating officer of ORRA, Cecil de Santa Maria; managing director of Nivea India, Geetika Mehta, IndIAA Awards chairman Abhishek Karnani; jury chairman, CEO and MD of Hindustan Unilever Ltd Rohit Jawa; managing director of Accenture, Charulata Ravikumar and managing director (India) of Snap Inc, Pulkit Trivedi.