Media is an important bridge between companies & consumers, says Dr Darda

Media Coverage | 01-07-2024

Media is an important bridge between companies & consumers, says Dr Darda He was speaking on  topic ‘Effective Media Strategies for Business’

Companies and businesspeople should  check the credibility of the media while promoting their brand  because latter form an important link between businesspeople and consumers. This results into growth of business while companies can elevate their brand, asserted chairman of Editorial Board of Lokmat Media Group and former member of Rajya Sabha, Dr Vijay Darda here.

He was delivering a talk at Pagariya JBN Mahakumbh on the second day here. The topic of his lecture was ‘Effective Media Strategies for Business’

Dr Darda guided entrepreneurs and professionals with various examples.  He said, the success of any business depends on product and services provided to the consumers.

Marketing skills are also important. However,  companies should maintain good relations with print, electronic, digital or social media and internet players, he said.

‘These relations should be maintained on continuous basis whether necessary or not. This is because media can provide a good solution to the various problems of companies by creating a bridge between them and the consumers, Dr Darda said.

“ We have been in the media world since 1971. If we consider the year 1947 or earlier, the role of media has always been important’’ he quipped adding, those who understand this tenet succeded in business. In this connection, he said the companies should compete with their competitors in

business.

Dr Darda said big business houses have sunk internationally. That is why companies should maintain proper network and connectivity with the media. Giving an example of Raj Kapoor, he said, “When I went to meet Raj Kapoor at his residence, he had gone to meet the new police station in-charge of his area. When I asked him the purpose of his visit  after his return, he said he is an important figure in the area”.

Praising Pagariya,  he said, “Pagariya grew up because he maintained good relationship with us”. Citing the example of Unilever Company, he said media multiplied the share of Rin soap by 1 per cent  due to which social responsibility of the company also increased.

The share of tyre company BKT in Maharashtra went from 1 per cent to 17 per cent due to media. “We helped Amazon grow its business”, he remarked. Darda explained that brand building has to be done for growth in business. A 50-year-old brand like Lifebuoy can grow on an individual basis, he said.

He also gave an example of motor pump sold to farmers while selecting a right media. Today’s  consumers, instead of being emotional are  practical. It is the responsibility of print media to maintain their credibility.

A businesshouse needs to be in touch with the media even when it is not necessary, he said and advised the companies to not shun media and always align with regional media. Women’s participation in business is also a good thing. In this regard, he gave example of Lokmat Sakhi Manch  which has a good connectivity. There are 5 lakh members of Lokmat Sakhi Manch in Maharashtra and Goa. Giving an example of power of media he said, The Fair and Lovely brand moved forward due to media by changing its tagline.

Schools and colleges are also linked with Lokmat Yuva Manch. Hence to increase business, ascertain the credibility of the media brand, Dr Darda urged .

At the end, Dr Vijay Darda was presented with a memento.

Nahar JITO Bookathon from July 7 to July 15

A virtual Nahar JITO Bookathon will be organised by JITO CFE Apex in association with Raisoni Group from July 7 to July 15 to transform lives. This Bookathon was launched by Dr Vijay Darda virtually. The Bookathon will feature 108 books by 108 authors. People from 80 countries will participate in the Bookathon virtually. Those who were present during the launch of Bookathon  included  Ajay Sancheti, Raisoni Group chairman Sunil Raisoni, JITO CFE Apex chairman Rishabh Sawansukha, JITO Apex Secretary Sanjay Jain, directors Rajesh Jain and Hitesh Palrecha, JITO  Nagpur Chapter chairman CA Ujwal Pagaria, and member Atul Kotecha were present. Registration to this event is free. The programme will be held for 24 hours from July 7 to  July 15.

n Union Minister for Road Transport and Highways Nitin Gadkari expressed his views on the topic  ‘India’s Super Power Status’. He said more than the working capital, state-of-the-art technology and other resources, virtues like honesty, reliability, quality and transparency are needed for setting up an industry in 21st century.

n MP Praful Patel said, ‘Pagariya JBN Mahakumbh’, apart from integrating Jain community is providing great business opportunities to the community members. He said, such B2B activities should be undertaken in the country on a continuous basis. The country is progressing  on all fronts, however, complementary sources of inome should also be generated for the farmers, he further said.

n Former MP Ajay Sancheti said, India is progressing on all fronts and it is showing way to the entire globe.

Caption

(L) Chairman of Editorial Board of Lokmat Media Group and former member of Rajya Sabha Dr Vijay Darda speaking at the Pagariya JBN Mahakumbh on Saturday. (R) Trade and industry representatives of Jain community look on.

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